AI agents for healthtech — the non-clinical work.

Start with what we don't do

Healthtech is the one sector where we lead with the constraints, because the constraints define the offer. If you need any of the items below, we are the wrong vendor, and we will tell you so on the intro call.

• No PHI, no patient data, no EHR access. We do not process protected health information under HIPAA or special-category health data under GDPR Article 9.
• No HIPAA BAA. We are not a HIPAA Business Associate. We operate outside HIPAA scope by never touching PHI.
• No clinical decision support. No symptom checkers, no triage logic, no diagnostic outputs, no treatment recommendations, no risk scores for clinical use.
• No medical device software. Anything regulated as a medical device under the EU MDR / IVDR is outside our scope.
• No regulatory submissions. No FDA filings, no CE marking technical files, no clinical evaluation reports.
• No marketing claims about clinical efficacy. We will not write copy that claims a product treats, cures, prevents, or diagnoses disease. That is regulated by EU pharma and medical device advertising rules.

What we actually do — the non-clinical layer

Healthtech companies have the same operational layer as any other B2B company: marketing, CRM, content, finance, back office. Most of that work has nothing to do with patients or clinical care. That is where managed agents fit.

1. B2B marketing content for the buying audience

Your buyer is usually a hospital procurement lead, a hospital CIO, a payer, an HR director, or a clinic operator — not a patient. The Growth Team writes operator-edited content aimed at that audience: implementation guides, ROI calculators, integration write-ups, sector trend pieces. No clinical claims, no patient-facing health advice. See how the content engine actually runs.

2. Lifecycle email for non-patient users

Trial-to-paid for B2B users, onboarding for hospital admins, expansion sequences for existing buyers, partner enablement. The Growth Team builds the sequences inside HubSpot, Customer.io, or similar. We do not build patient-facing communications.

3. CRM hygiene for the B2B side

Hospital contacts, procurement leads, partner records, payer relationships — all the messy data that lives in HubSpot or Salesforce. The Operations Team runs continuous CRM hygiene: dedup, enrichment, routing, audit reports. Patient records never enter the picture.

4. Market and competitive research

Comparable companies, reimbursement landscapes, public regulatory developments, conference coverage, competitor pricing. The Research Team produces structured briefings on a cadence you set. All public-source. No private patient data, no confidential clinical data.

5. Finance and back-office close

Monthly close, AR/AP, expense categorisation, cash forecast. The Finance Team compresses close to 3-5 business days, signed by a named operator. Standard B2B accounting — no clinical billing, no insurance claims handling.

What the first 90 days look like

Healthtech buyers — rightly — are slower and more cautious. We expect, and welcome, a thorough scoping conversation up front.

• Week 1. Discovery, NDA, DPA, scope-locking conversation about what is and is not in our access. System access (B2B CRM, marketing tools, finance) — no clinical systems. Agent configuration. No external output.
• Week 2. First operator-reviewed drafts — B2B content, lifecycle email, market briefing. Internal preview only. Compliance/legal on your side reviews if requested.
• Week 3-4. First publications and workflows go live. Reporting dashboard wired up.
• Month 2. Steady-state cadence. 45-minute review with the named operator. Adjustments based on what your compliance team pushes back on.
• Month 3. First honest readout: hours saved, content traffic baseline, CRM data quality. What to keep, what to drop.

Pricing for healthtech (non-clinical scope)

We publish ranges. All managed, all operator-supervised, month-to-month after a 30-day commitment.

• €1,500/month. One team, narrow scope. Good pilot. Example: Growth Team writing 4 long-form B2B posts per month.
• €3,500-€6,000/month. Two teams. Most healthtech clients sit here. Example: Growth + Operations, or Growth + Research.
• €9,000/month and up. Three or more teams. Usually 30+ person healthtech with multiple bottlenecks at once.

For the broader buying framework, see how to choose an AI agents services company, or the healthtech-specific overview in AI services for healthtech.

How we keep the line clear in practice

The hardest part of working with a healthtech company is not the work — it's keeping the line between regulated and non-regulated work crisp on every single deliverable. We do that with three practical safeguards. First, scope-lock in week one: every system we will and will not access is written down and signed off by your compliance person. Second, the named operator on your account is briefed on what is and is not allowed to ship under your name; they say no to scope creep, including scope creep you propose. Third, any deliverable that mentions clinical outcomes, efficacy, or patient experience is routed to your medical/regulatory reviewer before it goes public — even if it looks like marketing copy. We would rather lose a week to a review cycle than ship a sentence your regulator would object to.

Related industry pages

Healthtech operates a lot like B2B SaaS on the non-clinical side, and some of our healthtech clients also work with marketplace-style platforms or recruit clinical staff via partner agencies. Relevant playbooks: AI agents for B2B SaaS, AI agents for marketplaces, AI agents for recruiting agencies. And the core services page: all four agent teams.

FAQ

Do you handle patient data or PHI?

No. No patient data, no EHR access, no PHI under HIPAA, no special-category health data under GDPR Article 9. Our scope is strictly non-clinical.

Is this HIPAA-compliant?

We are not a HIPAA Business Associate. We do not sign BAAs. We operate outside HIPAA scope by never touching PHI. If your workflow needs HIPAA coverage, you need a vendor with a BAA — that is not us.

Can the AI provide medical advice or diagnostic support?

No. No clinical decision support, no diagnostic AI, no symptom checkers, no risk scores for clinical use. Those are regulated as medical devices in the EU under MDR/IVDR and we are not in that scope.

What CAN you do for a healthtech company?

B2B marketing content, SEO, lifecycle email for non-patient audiences, internal CRM hygiene, market research, competitive intelligence, recruiting prep, monthly close. Same playbook as any B2B SaaS — with hard guardrails on patient data and clinical content.

What does it cost?

Pilot from €1,500/month. Most healthtech clients sit at €3,500-€6,000/month for two teams. Multi-team scopes run €9,000/month and up.